About us

Who We Are

At Halilit, we believe that play is more than just fun - it’s foundational. For over 40 years, we have been dedicated to bringing high-quality, developmentally-rich toys to babies and pre-schoolers, helping curious little minds discover, explore and grow. Our team is driven by the joy of those 'firsts' - the first musical beat, the first sensory discovery, the first imaginative moment.

What We Offer

We partner with leading toy brands - such as Halilit Music, Taf Toys, Edushape, Jellystone Designs and Glo Pals - to curate a carefully selected range of toys focused on early development, sensory experience, and musical play. Whether it’s tiny hands reaching for their first rattle, or pre-schoolers building and imagining, our collection supports learning through joyful play.

Our Promise to You

  • Quality & Safety: We adhere to stringent safety standards and only stock toys from trusted brands you can rely on. All the toys on our site have been thoroughly tested and meet or exceed all relevant safety requirements.  

  • Supportive Play: Each item is chosen not just for being fun - but for helping little ones learn, grow and flourish.

  • Service You Can Trust: Enjoy free UK delivery on orders over £25, next-day delivery options, and a 30-day return period to make things easy and stress-free for families.

  • True Expertise: With decades of experience in the toy world, we understand what matters to both parents and children and we’re here to guide and support you.

Our Values

  • Curiosity first: We believe children thrive when they’re encouraged to explore (and get messy!).

  • Joyful & Lively: Our brand mantra 'For Happy Lively Little People!' drives everything we do - we want smiles, energy and true engagement.

  • Inclusive & Accessible: Play should be for everyone - so we offer a wide range of styles and price-points to reach as many families as possible.

  • Responsible Choice: We aim for longevity in all senses choosing products that last, brands with integrity, and service that keeps customers coming back.

Why Choose Us?

When you choose one of our items, you’re not just buying a toy - you’re investing in a brighter start for your little one. Toys that sound, move, feel and reward. These are the building blocks of confidence, creativity and connection. 

A Bit of Our Story

It all started in 1983 when a small team of toy-lovers set out to 'do play differently'. Over the years we’ve grown, but our mission remains the same: to be the UK’s home for outstanding baby and pre-school toys. Today, we’re proud to serve families across the UK, offering fresh, exciting and developmentally smart items that our team and our customers truly love.

Get in Touch

We love hearing from you, whether you’re looking for toy recommendations, have questions about a product, or simply want to share a happy playtime snap. Find us via email, social media or through our website’s contact page.

Thank you for choosing Halilit.